Sandra Guimarães Mieiro holds a PhD in Communication Sciences from the Catholic University of Portugal.

Her research focuses on health communication and communication skills in the doctor-patient relationship. Since 2022, she has been teaching executive education programmes at the Institute for Political Studies of the Catholic University of Portugal, while also working as a Marketing and Communication consultant since 2001, supporting projects across a range of sectors.

In academia, she taught Marketing and Communication-related courses at ISCEM between 2005 and 2014. She has also contributed to international programmes at LUMSA University in Rome, Universidad Camilo José Cela in Madrid, and the Budapest College of Communication and Business (now Budapest Metropolitan University).

She holds a Master's degree in Strategic Marketing and a Bachelor's degree in Corporate Communication. She has further enhanced her academic and professional background through executive education programmes at Harvard Business School, INSEAD, Babson College, and Nova School of Business and Economics/INSEAD.

With more than three decades of professional experience, she has built an executive career spanning Marketing, Sales, and Trade Marketing, holding positions at L'Oréal, Cadbury Schweppes, United Biscuits, Jerónimo Martins Group, and TVI.

This extensive business experience now underpins her work as a consultant and executive trainer in the fields of communication, marketing, negotiation, and leadership.